eeZee tv is a new joint venture between Kleeneze and John Mills Limited (“JML”). The joint venture combines the fulfillment, network marketing and e-tailing skills of Kleeneze with the TV production and video promotional talents of JML, to create a dynamic and exciting new television shopping channel.
eeZee tv will be launched in March 2005 and will broadcast 16 hours a day of live TV shopping on Sky digital channel 659. The channel will be hosted by a team of eight highly experienced presenters and will sell a broad range of household and personal products sourced with the combined expertise of both Kleeneze and JML. eeZee tv will provide significant cross-selling opportunities for the Group and allow the testing of new lines before inclusion in Kleeneze’s catalogues.
eeZee tv is based in a new purpose built studio in Kentish Town, London. Its fulfillment operations will be handled from Kleeneze’s distribution centre in Warmley, Bristol and the channel will be backed up by a multifaceted website, created and managed by IWOOT. A video stream from the channel’s live broadcast will be viewable online so those without Sky will still be able to join in. Customer service will be at the top of the agenda and eeZee tv will be the first TV home shopping channel to offer guaranteed next day delivery to all UK customers.