Kleeneze has recently launched their ‘shop local’ campaign to support local small businesses and small traders.
Small businesses and independent traders form the backbone of communities. They offer a personal service and now, more than ever, they need the support of their communities as they face increased competition from high street giants and global brands. Kleeneze have a network of self-employed distributors who provide a personal home shopping service to their customers. To show their support for distributors and their fellow small traders Kleeneze have launched a ‘Shop Local’ campaign and have created a poster that highlights the reasons why shoppers should spend their money locally. Local retailers can help by displaying the Kleeneze Shop Local Poster in their shops and shoppers can supprt these local retailers by spending their money with local independent retailers and telling their friends and family why it’s important to shop locally. The reasons are:
- It keeps money in the local economy – every £1 spent with a local supplier keeps £1.76 in the local economy (source: New Economics Foundation)
- Small businesses offer a personal service and extra care – local business owners know their customers and are able to offer a more personal service
- It maintains local character – supporting local businesses ensures their survival and maintains the local provision of services and character of local communities
- It’s better for the environment – shopping locally promotes fewer and shorter car journeys and local stores use less CO2 than superstores (sources: DEFRA, Sheffield Hallam University)
